John Madera’s Rhizomatic seeks to do nothing less than redefine the ecology of literary publicity in the same way the proliferation of small presses seeks to redefine the ecology of what literature can be, and how, and why. What’s extraordinary is how well Madera succeeds. He cares deeply about the projects he takes on, reads them with sharp understanding, and makes sure the world has a chance to learn about them—which is to say he’s the dream publicist: committed, professional, prompt, pleasant, a joy to work with…and did I mention committed?